TDUB has been customizing shoes since she was 12 years old. What started in a bedroom with paint and a pair of beaters has become 26 years of practiced mastery — a body of work that has been worn on NFL fields, at Beyoncé concerts, and on the streets of Seattle by people who wanted something that had never existed before.

In 2020 Russell Wilson commissioned TDUB to create art about victims of police violence on his game cleats for the NFL's Cause My Cleats campaign. He wore them on the field. That year he was named Walter Payton Man of the Year — the most prestigious humanitarian award in professional football — and mentioned TDUB by name in his speech. TDUB also made custom one-of-one kicks for his entire family. Because when Russell asked, TDUB understood that the shoes needed to carry not just the cause but the people behind it.

In 2023 Beyoncé brought the Renaissance World Tour to Seattle and set a dress code. TDUB showed up in handmade glass mirror tile Air Force 1s she built herself — catching light like a disco ball, worn once, because when the most visually spectacular tour of a generation comes to your city you don't just attend. You arrive.

These are not service transactions. They are collaborations between an artist and the people, moments, and stories that matter enough to be made permanent.